Disposable or Rechargeable? That is the Question
"The product/concept can be anything from cars, drinks, electrical goods or even men's underwear! ...He had researched them to the 'nth degree and chose to give us all an Open University lecture on the polarity, make up, voltage and density of the rechargables" Recently I participated in a market research session in Sydney. For the uninitiated, market research is where a group of consumers (that fit a certain criteria) talk about a product or a concept. The product/concept can be anything from cars, drinks, electrical goods or even men's underwear! (and that one was an interesting session, indeed!). The best thing of all is that you get paid cold hard cash as well as enjoying some food and drink! The subject matter that we had to talk about related to batteries and the session lasted two hours. Immediately you are probably now thinking 'how can you talk about batteries for that long?'. Well, the truth is we did! (though even I am amazed at how we tru